How do people make the cool graphics that they put in blog posts? An attractive graphic can make your post more visually appealing and may entice people to click on it when they may not have if there wasn’t a graphic at all.
Even more importantly, and I know that I’ve been harping on this lately (because it really is that important), it makes your posts pinnable to Pinterest. You can’t pin a post without some kind of graphic and when it comes to what people pin, they want to pin things that are attractive.
First, let me say that I am not a graphic designer. I am someone who likes to fiddle and play with fonts and this is something that is still a work in progress for my own blog. If you’re a non-professional designer like myself and just want to make your posts a little more visually appealing, hopefully this post will give you some good tips for creating your own graphics.
I have several ways that I make post graphics. This post will tell you the most common way that I make them. I use a program called Photoscape most often. This isn’t an online tool and I use it not only for making post graphics but it very easy to use for touching up photos as well. Here is how I use it for post graphics.
There are free stock photo sites available for finding images of just about anything you will ever need. I will share the ones I use in another post, but for now you can find them by Googling “free stock photos”. For this post I am going to pretend that I’m making a graphic for a photography tips post so I found a stock photo of a camera that I liked. Easy enough.
Now what? Add some text so that someone seeing it on Pinterest or somewhere else on the internet will know exactly want the post is about and will want to click on it.
Plain old Arial or other standard fonts will get the point across but they’re a bit bland. Choosing a fancier font already makes your graphic a bit more interesting.
Step it up another notch by adding a background for your text. You can do this just by choosing one of the shapes in Photoscape and making it opaque so your font pops but it doesn’t overwhelm the photo underneath.
Or you could choose to make the photo opaque and make your font the star.
I keep a few blank squares and rectangles (just made easily in Microsoft Paint) and will sometimes make a graphic this way instead.
Or you could upload your photo into an online photo editor and add an overlay or clip art (the name will depend on the program you choose). I used Fotor for this one and chose a banner in the clip art section and made it opaque.
You can even play with frames if you want. But please remember, try not to make your graphic too busy. I have a problem with this and have to edit myself all the time. I would suggest only using two fonts per graphic; three if two of them are pretty similar. Don’t go nuts with font colors either. About two is fine to draw attention to specific words or just make it a little more visually interesting.
That’s it! It’s not too difficult and makes a big impact.