When I started this blog in 2011 I really had no idea what I was doing or where I planned to take it. Honestly, I figured I would write a few posts then forget about it because that’s what I typically do. Much to my surprise, I stuck with it and here were are years later.
The only difference now is that brands have noticed me and have either asked me to review their products or incorporate their products in a more organic way. This is called a sponsored post. But what is a sponsored post and should you believe its authenticity?
This hasn’t happened to me, but I have heard of other bloggers who receive hate mail or snide comments on their Facebook pages when they post sponsored content. Let me be honest, this doesn’t make sense to me. They are providing a service to their readers and to the brands who are paying them for their voice. Why would anyone be upset that someone is being paid for their hard work?
How much time goes into a sponsored post?
Writing a blog isn’t easy. We don’t do it because it’s easy, we do it because we love it. Not only does a quality post take hours from conception to completion, that includes more than just writing. That includes creating the recipe, craft, or what have you and setting up the photo shoot. It also includes photo editing, copy editing, and post promotion on social media.
This is all time that the blogger is away from their family, just like with an outside the home job. The only difference is that we also often have children, spouses, and pets who need our attention so those few hours could be spread out over an entire day or even several days.
Is a sponsored post genuine?
You may wonder if the post is genuine or if my opinions were paid for. The answer is yes and no. Yes, the post is genuine. No, my opinions were not paid for. My opinions and integrity are not for sale.
I get requests for reviews and sponsored posts every day and I only accept a few of them. I try to be selective about the sponsored posts that I choose to write and I never accept a compensated post that is pre-written by someone else. Every sponsored post is my original idea and is 100% my own original content. I will not write a compensated post that wouldn’t ordinarily appear on my blog.
I actually love writing sponsored posts because, through the brand’s marketing goals, I am able to come up with ideas that I may not have had otherwise. This has led to some work that I am really proud of. In fact, my most popular and most pinned post is a sponsored post I wrote for Cat’s Pride kitty litter.
The bottom line is that without sponsored posts, this blog wouldn’t exist. I wouldn’t be able to spend the 30-40 or so hours a week I spend on this blog without being paid for my work. So I thank you for supporting the brands that support me and I promise to keep my sponsorships as relevant and interesting as possible.
If you’d like to know a little more about what goes into a blog post, I wrote about my process here: