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I don’t have to tell you that Pinterest is hot these days. It’s great for bookmarking ideas and fun content, but it is also a blogger’s paradise. Pinning your work on Pinterest can bring in a lot of traffic to your blog. Pinterest is consistently the first or second referrer to my blog and is usually 3-5 times higher than the next referrer in the number three spot. This is why it is best for bloggers to use Pinterest wisely.
There are a lot of Pinterest tricks to learn as a blogger but to me, the most important thing is to get visits to my blog. Obviously the more your pin is seen through repins, the better the chances are of a user clicking on it. I don’t claim to be the ultimate Pinterest guru, but I do know what I will and what I won’t pin, repin, or click on as a Pinterest user so here are my tips.
Not all posts are Pinterest-worthy
Of course, you need to have content that a follower wants to read first and foremost so this is why I don’t pin all of my blog posts to Pinterest or set up an automatic pinning WordPress plugin. The fact is, not all blog posts are Pinterest-worthy.
I can’t tell you how many times I’ve seen coupons, sales, and giveaways posted to Pinterest. In my opinion, those posts are best suited for Twitter, Facebook, and even Instagram if you’re so inclined, not Pinterest. I also probably won’t repin a personal story because once I’ve read it, no matter how much I enjoyed it I probably won’t read it again. While I’m sure all of your posts are fantastic, the posts that seem to get the most repins are evergreen posts. If your post will still be relevant in six months, a year, three years from now, pin it to have the best chance of it being repinned.
When you pin a post to Pinterest be sure that the photo you’ve pinned is big, clear, and well-lit. If you use a small poorly lit, noisy picture as your Pinterest photo then I’m not going to repin it no matter how great the content is. You have one shot on Pinterest and your image has to be appealing or it will be passed over so if you aren’t much of a photographer try using stock photos or make a pretty text graphic with PicMonkey or Canva.
The best posts for Pinterest
The posts that I repin the most on Pinterest are recipes, tips (cloth diapers, beauty, photography, etc), how-tos, design, blogging, home decorating, gardening, some reviews, crafts, and posts that solve a problem.
Pin things that YOU want to see on Pinterest yourself. This is also what your followers want to see. If they feel like they are being spammed then they will stop following you. If your pin doesn’t look attractive or interesting then they will scroll past it. Pinterest can be a goldmine for bloggers so use it like a boss.