When writing a blog post of course content is always king. No amount of blogging advice can give you an idea or a voice but as a blog reader I want to be either informed or entertained, preferably both at the same time. Whether the post you’re writing is informative or personal the most important thing is to be yourself. Let your own personality and your words shine through without trying to copy a more successful blogger’s style. That blogger became successful by using their own unique voice and so can you as long as you trust yourself.
Beyond content, there are some other important things to keep in mind.
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The experts say that a post should be at least 250 words to be ranked well with Google and less than 1000 words to avoid losing your reader. I’m wordy and I spend more time editing and trimming my posts down than I spend writing them. Edit yourself to remove redundant or unnecessary phrases.
Writing a post isn’t like writing a novel. Many people scan blog posts so you want to make your posts scannable by avoiding big blocks of text. Use headings, make lists, break up long paragraphs, or use pictures.
I don’t mean that you should write your posts as if an English professor wrote it but make sure that you form your sentences correctly and try to refrain from using regionalisms that are grammatically incorrect. If grammar isn’t your biggest strength then try plugging your text into a grammar checker like the one found on Grammarly. I discovered Grammarly years ago on Facebook and have been following them ever since.
Spell check is your friend except when it’s not. Proofread your post and then proofread it again before publishing it. Seriously. Read, re-read, and re-read again because your spell check won’t catch words that are spelled correctly but in the wrong context. For instance, if you were trying to type my boss is an important man but accidentally typed my boss is an impotent man your spell check won’t correct that for you and you will be left with a rather embarrassing faux pas. Again, I can’t stress enough how important it is to proofread your post several times before posting it.
Unless you were an English major there will probably be some punctuation mistakes because we’re human. A misplaced comma or dash, misuse of a semicolon, you get my drift. But please, please, please do not misuse apostrophes. This is another thing that a spell check may not catch for you so triple-check your blog post for incorrect apostrophe use. Plurals are not possessive and not every word that ends in an S requires an apostrophe. Typos happen, I get that, but when these mistakes are made repeatedly then people may have a hard time taking your blog seriously. I find too many parentheses and ellipses to be distracting as well. Of course, occasional use is fine but I have seen some blogs where everything . . . is a dramatic pause (or they seem to lose their train of thought).
Beat writer’s block
Writer’s block happens to even the most seasoned blogger. I am struggling with it now, in fact. But there are places to get ideas for blog posts if your own creative juices aren’t flowing. There are places online that have monthly writing prompts, join a link up, or read news articles or other blogs for inspiration. I don’t mean inspiration in the sense that you need to write a similar post, but inspiration can come to you in many forms.
Most importantly, have fun. If you’re not having fun then it will be that much harder to write.
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