How to and not to work with bloggers

How NOT to Work with Bloggers

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Do you want to work with bloggers to get your brand noticed or to provide a valuable backlink to your site. Blogs are also fast becoming a place where people go to learn about or research new products and services. Why not jump on the bandwagon and reach out to a blog owner to discuss your business goals?

But wait . . .

We want to work with you. If you have something that works well with our blog we are more than happy to partner with you, but there are some things that people do when approaching a blogger that may cause them to simply delete your email or to never want to partner with you again. If you are serious about getting the word out about your business or product through the blogosphere then there is a right way and a wrong way to work with bloggers. Here is what NOT to do when approaching a blogger.

How to and not to work with bloggers


You didn’t take a minute to see what the blog is about

Why? Because to ask a blog owner to review your product, place a guest post, text link, or write a sponsored post about something that doesn’t fit on their blog is a waste of both of your time. You won’t get the results you want because their readers aren’t the audience you may be looking for as well as for the blogger because they risk alienating their readers with posts that don’t work with the existing content that they go to that blog to read.

Committing to a review and then flaking out

Whether you contact the blogger or they contact you, flaking out of a review is bad business. It can ensure that the blogger will never want to work with you again and you may end up losing an existing customer. 

Treating a blog review like you are just giving the blogger a “free product”

Writing a quality blog review takes time in testing the product, photographing, photo editing, writing, proofreading, and editing text. If you were to divide the product’s value into hours spent on the review, it is often below the hourly rate that any other writer would be paid. Plus all ethical bloggers pay taxes on the money received through blogging. This includes claiming the value of a retail item as income. Review items are never free. 

Asking a blogger to place your link or sponsored/guest post on their blog for free

What benefit does that offer the blogger? For a blogger to consider placing a link it should be mutually beneficial. A lot of blogs are a way to make some extra income and for some is their full time income. So please, don’t ever ask a blogger to post for free. It’s rude and exposure doesn’t pay the bills. Besides, you wouldn’t work for free so why should we?

Being difficult to work with

Let’s face it, no one wants to work with a diva. If you are overly demanding or difficult to work with, a blogger may decide to never work with you again. Bloggers network and bad news travels fast. If you are difficult to work with then a blogger will probably mention it on a blogger group or even several groups.

Not following through with giveaway prizes

If a blogger hosts a giveaway and the company takes a long time or doesn’t follow through with the giveaway prize it reflects poorly on you and the blogger. Not fulfilling a giveaway prize has the potential to make the blogger look bad since the winner doesn’t know who is the one who flaked out and may turn their back on the blogger as well. As with above, bloggers network so please don’t commit to a giveaway prize if you are unable or unwilling to follow through.

Bloggers talk. They have groups all over Facebook and network with each other often since that is a large part of what blogging is about. Rest assured that if you do any of these things then word will get around so please, think of the blogger as another business contact and treat them as such because that’s exactly what we are and how we will treat you in return. 

Are you a blogger? What is one of your deal breakers when it comes to partnering with others on your blog?

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  1. My biggest peeve is when they contact you without telling you who they are. I feel exposed, confused and pissed off. You obviously know who I am so how about you be professional and identify yourself? Then some of them act like they don’t even want to to tell you who they are.

    1. Yes! The ones that make me have to ask a bunch of questions about who they are, what their website URL is, what they want me to “review” make me crazy, too. Those are starting to go right to the trash bin. I figure if they have to be sneaky about who they are and what they want, I probably don’t want to work with them anyway.

  2. Not following through has to be one of the worst things. To host a giveaway on your blog and then the sponsor never provides the promised product. How embarrassing and frustrating all around. Nice post.

  3. Love this post! Companies must also remember that bloggers can and will blog about their bad experiences. Bad publicity, people.

    1. It’s true. I haven’t had an experience bad enough that I felt the need to call someone out on my blog, but this post was prompted by all of the above happening very recently. Except for the giveaway prize; I haven’t had a sponsor not send one from one of my giveaways but I’ve won several giveaways where the sponsor never followed through.

  4. LOVE this list. I recently got a nice e-mail from a company saying, “We love your blog and this is why we want to work with you. This invitation is open to Texas bloggers only.” First I’m NOT in Texas, far from it; I live in Maryland. Sponsors, please take time to READ the blog before sending us an e-mail.

    1. Wow. That’s pretty bad, Sarah. Even if it isn’t obvious where a blogger may be from they could word it in a way to at least ask if you’re in their geographical location.

  5. Good tips you have here. I am a new blogger and I am still figuring out ways on how to find items to review. But your points here would be helpful.

    1. Breaking in to reviews isn’t always easy but once you get a few they start becoming easier. The only thing I could suggest is to write a really good pitch letter and start out small. You could also try a site like though they seem to have changed their structure a bit. It still doesn’t hurt to sign up and give it a try!

  6. Great points! Thanks for sharing! I actually started out with a review blog, don’t do that so much anymore… My biggest pet peeve was people ignoring my emails and rudeness.

    1. Ignoring an email is a pet peeve of mine too and will make me far less likely to contact them again in the future.

  7. I am new to blogging and I can see where some confusion lies. I think businesses don’t understand the true value behind a qualified blogger. I liked this article a lot. Thanks for sharing.

    1. It is still a pretty new medium but sometimes I get an email that makes me scratch my head and wonder what the writer was thinking. A lot of times they don’t even try and come off as spam.

  8. Requiring a do follow link and asking me to risk my page rank for a product. Not knowing my name is another one.

    1. Good ones. My name is pretty easy to find so it bugs me too. Asking me to risk my page rank is another one for sure.

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