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I’ve always considered this blog to be a hobby. It was something that I did to keep my brain working and have a little fun with but a few months ago I decided to take it more seriously. While I am not a big blog with huge numbers I have recently managed to grow my blog in a short amount of time by making a few small changes.
I have finally met my first big blogging goal of hitting (and exceeding) a number of unique monthly visitors that not too long ago seemed so hard to obtain. This has opened up some opportunities for me that have helped me to make a little money and review some great items. This has given me even more incentive to buckle down and see where this thing will go.
If you are looking to increase your blog stats here are some of the things that I’ve done that have increased my blog traffic significantly over the past couple of months.
Pay attention to your analytics
One of the first things you should do is install Google Analytics on your blog. Blogger and WordPress have their own analytics tools within them, but the standard is Google Analytics. Other analytics tools also count bots that visit your site so a potential sponsor or blog group will want your stats from Google instead of other sources.
Once you’ve installed Google Analytics on your blog, pay attention to it. Pay attention to which posts are getting hits and which ones aren’t. If you are looking to grow your readership, post more of the posts that are bringing people to your site.
Make your posts ‘pinnable’ and pin them
You should include a graphic or picture in all of your posts so if someone wants to pin it to Pinterest, they can. People like to pin attractive pictures, so download some nice fonts, find some free stock photo sites, take your own pictures and make a pinnable graphic for each post. When your post is published, pin your posts to your own Pinterest account. This takes a few minutes put pays off in blog traffic.
Host some giveaways
Giveaways will attract readers to your blog and social media pages. Sure, there are a lot of people out there who will only like your blog for the giveaways, but if your content is good then they may stick around. If you don’t want to be known as a giveaway blog then only host one or two a month. It’s all about balance when you decide to host the occasional giveaway.
Write evergreen content
Evergreen content is content that is continually relevant. This post would be considered evergreen since people will always search for ways to increase their blog stats. See what I did there?
This could be a tutorial, tip, DIY post, or piece of information that answers a question or fulfills a need. Of my top ten posts for this year so far, nine of them are evergreen posts.
Don’t try to fit in a box
If it’s not working, it’s okay to make adjustments. Having a specific niche is a great thing, but it doesn’t work for everyone. I was trying to stay within a specific niche and found that it was too stressful for me. I decided to broaden my niche and now have far more ideas and readers.
Join a blogging group
Make friends. Find other bloggers to network with and join blogging groups on Facebook. These groups will help you by sharing your content on their social media platforms as well as make you aware of other blogging opportunities such as giveaways and sponsored posts.
Join a blogging network
Blogging networks are websites where you can list your blog and sign up for blogging opportunities. This will generate income for you, but be aware that you may need to grow a bit first. Many networks have pageview or monthly visitor minimums.
Have a clean, easy to read design
If a blog’s content area has loud colors and a funky font, I am less likely to stay and read what they have to say. If it hurts my eyes, I will go elsewhere. Sponsors also like to have their products showcased on clean blogs that won’t distract readers from their product.
Don’t annoy your readers
Similar to the above, don’t be aggressive with your ads. Ads are a part of blogging, most people get that, but if you have ads popping out all over, they will get annoyed and leave. The ads aren’t going to generate any income for you if no one is showing up or staying on your blog.
Engage your readers
Reply to comments and interact with them on social media. Remember that without them, you’re just talking to yourself.